Roster closed — by invitation only

We play funnels for a
closed table of brands.

Adselo is a full-funnel ecommerce agency. Acquisition, conversion, retention — played as one game, exclusively for US brands doing $5M+ in annual revenue. The table is full. That's the point.

15+ years in sales B2B & B2C experience US market only $5M+ revenue brands

We don't improvise. Every process we run is built on experience with the market's best experts — battle-tested playbooks, refined move by move.

♟ how we've played for 15+ years
the three funnels

Ecommerce is played in three phases

Every store runs three funnels, whether it manages them or not. Each has its own customer sources and its own way of winning — and a win in one phase is worthless if you lose the next. That's why we manage all three as one game.

move 1

Acquisition

the opening · stranger → first visit

Bring in the right people, not just any traffic — and capture the contact before you pay for the same visitor twice.

Meta & TikTok adsGoogle Search & ShoppingSEO & contentinfluencers & affiliatemarketplacespopups & lead magnets
move 2

Conversion

the middlegame · visit → order

The source here is traffic you already paid for. ~70% of carts get abandoned — this funnel is won by recovering them and raising order value.

cart recovery (email/SMS)retargetingsocial proof & reviewsbundles & upsellsfree-shipping thresholdsproduct page CRO
where profit lives move 3

Retention

the endgame · first order → loyal customer

The source is your own customer base — the cheapest traffic in the world, because you already paid for it. This is where profit lives.

email flows (welcome, post-purchase, winback)SMSloyalty & subscriptionssegmentationreferral programs
why adselo

Not another cookie-cutter agency

Specialists optimize their slice even when it hurts the whole. We manage the entire funnel as one system — one team, one strategy, one number that matters.

15 years in the game

We've been selling in B2B and B2C for over 15 years. We've seen channels come and go — what stays is knowing how people buy.

Trained with the best

Our processes come from working alongside the market's top experts — we manage your funnel with playbooks proven at the highest level, not theories from a course.

One team, whole board

Ads, conversion, and retention run by one team with one plan — so every stage feeds the next instead of fighting for credit.

Results, not screenshots

We don't chase vanity metrics. Success is measured in sales, margin, and customer lifetime value.

Fast execution

First improvements ship in week one, foundations within 2–4 weeks. No months of "onboarding".

Transparent communication

Direct access, weekly numbers-first reports, and clear priorities. You always know the position and the next move.

Limited roster

We take on a handful of brands at a time — every client gets senior attention, not a rotating cast of juniors.

faq

Frequently asked questions

Who do you work with?

US-market ecommerce brands with $5M+ in annual revenue. That's a hard floor, not a preference — full-funnel work compounds best at scale, and we'd rather say no than deliver less than the table expects.

Are you taking on new clients?

No. The roster is closed and we don't run a waitlist. We keep a deliberately small table so every brand gets senior attention — and when a seat opens, we reach out ourselves to the brand we want to work with next.

Why "Adselo"? What's with the chess theme?

The "elo" in our name comes from the Elo rating system in chess — where experience and better play win in the long run. That's our philosophy for ecommerce: acquisition opens the game, but retention and lifetime value decide who profits.

What will working together look like?

Free strategy call → full audit of your three funnels with a prioritized game plan → monthly engagement where we build and run all three funnels. First improvements typically ship in week one.

What does it cost?

A flat monthly retainer based on the store's scale and scope — month to month, no long-term contracts. Terms are discussed individually with brands we invite to the table.

the closed table

We're not looking for clients

Our roster is deliberately small and currently complete. Every brand at the table gets senior attention, full focus, and one team playing its entire funnel.

roster status: full

We don't run a waitlist and we don't take applications. Seats at the table go exclusively to US ecommerce brands doing $5M+ in annual revenue — and when one opens, which happens rarely, we reach out ourselves to the brand we want to play with next.

If that sounds arrogant, consider the alternative: an agency with room for everyone has full attention for no one.